Bad Data is Bad for Business: How to Improve Data Quality

Bad Data is Bad for Business: How to Improve Data Quality

The cost of bad data is an astonishing 15% to 25% of revenue for most companies.(sloanreview.mit.edu) What is bad data?  Every company has some amount of bad data. Bad data can come in the form of incomplete information, false information, duplicate records, and irrelevant information, but whatever form it takes, bad data can negatively impact business performance.  Bad business…